A lot of companies (especially finance) suffer from title inflation, and also flip Director and VP (i.e, Director is a higher rank than VP).
For example, at Goldman Sachs 30% of all employees are Vice Presidents.
Other places do weirder things. I have a buddy at an insurance company who's a "Second VP" and is basically an "Assistant CIO". Never figured that out.
Normal: President -> Vice-President
Common: President -> Executive VP -> VP
Guessing: President -> Platinum VP -> Exec VP -> VP (It is related to airlines, so just borrowing their classes)
When I last left the IB world, there were many VPs and a decent number of Directors that were individual contributors.
It's funny how "titanium" is somehow such a big thing with marketing names these days, such as with car trim models. It's a pretty neat metal but it isn't particularly valuable. Steel and aluminum are pretty neat metals too, in different ways, but no one uses those in marketing this way.
President -> Platinum VP -> Gold VP -> Silver VP -> Bronze VP
But, it's more like President > C?O > some other C?O position > Senior VP > VP > etc.
On the flip side, I'm working with a company where everyone that should have a "Director" title relative to their authority, knowledge, and experience has been given a VP title... probably because the company isn't very attractive as an employer.