This is on ieee.org. The article mentioned this[1] other test by the Chicago Tribune. This isn't purely an advertisement though it serves that purpose a bit.
It's disputed because they only tested 2 iPhones.
> There are reasons to take the results with a grain of salt, however. McCaughey clarified that Penumbra supplied RF Exposure Labs with one iPhone 7 and one iPhone 11 Pro for the tests—phones the company had purchased off the shelf. He attributed not testing more phones to the cost of purchasing multiple iPhones
This is also important:
> More notably, when the FCC conducted a follow-up investigation after the Tribune published its story, the agency did not find evidence that any of the phones exceeded SAR limits. That said, while the Tribune and Penumbra both used off-the-shelf phones, the FCC largely tested phones supplied by the manufacturers, including Apple.
It raises the question whether Apple and others supplied the FCC with phones that are different from what they sell.
[1] https://www.chicagotribune.com/investigations/ct-cell-phone-...