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I don't think Facebook wants anything, as it is simply an abstract legal concept. Employees and shareholders of Facebook are the ones to watch. They were the first movers on the totally not coordinated Alex Jones shunning. Youtube had previously struck a video or two, but Facebook was the first to bring down the ban hammer. Days later Jones was banned from every other major platform - with Twitter being the single exception.

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Those sort of situations are not coordinated.

It's just that companies like Facebook, Twitter etc don't want to attract negative PR attention by being the first to move. Once one of them does move it's far less risky to follow.

That is a distinction without a difference, even in the most charitable light. Do I think they're meeting in smoke filled back rooms to plot their dark deeds? No. They are actually very open about it, sending company officers and employees to panels on the topic, echoing the same messaging about their self appointed burden in policing the thoughts of others.

It is not unlike a mob. While it is comprised of autonomous individuals, there is a feedback loop of their own making that results in an emergent behavior. Translated into moonman talk: something something social contract, something... collective will.

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