As entrepreneurs at what point do you decide that Amazon is "too big" and do you decide to stick with smaller service providers? Is your use of Amazon strictly a commodity provider?
As an entrepreneur do you also use other entrepreneur's/start-up's services or just rely on the big (market share) players in the market? A startup is hard so do you go out of your way to help support other smaller service providers?
If you have an opportunity to support competition in the marketplace by not flocking to the lowest price(Walmart) but paying a bit more for a smaller service, do you make that sacrifice?
Knowing that NearlyFreeSpeech.Net appears to offer similar functionality, why choose a larger provider like Amazon if you have the mindset of a founder?
If they're not much, much better than the incumbents they're competing with, they're going to go out of business, leaving you with a broken dependency.
Try doing that with juggernauts such as Google or Amazon.