No one really can really define what precisely AI is. Just in autonomous driving alone, there are 6 different "levels" of AI. If I write a decision tree algorithm, is that AI?
My point is, you can basically use the term AI to justify virtually anything when it comes to the value of software, which just makes articles like this not valuable at all. Why not just call it "this is what software is capable of doing for a business"?
One thing is for sure about "AI", and really just "advancements in software", is that repeatable human tasks are and will be replaced by automated systems. The only thing left for non-software business interaction will be to simply deal with other humans beings.