...or have 30 different walled-garden, not-interoperable, partially-working (for a given ergonomic use case) apps?
Considering that much of present day communication happens on async on email (including important conversations inside and between banks, governments, land-lords and tenants....), I'd say its something that should happen. And if we can convince the right people, it will happen. We'll live for the next ~5 years in a state of hell (just like we do when we upgrade TLS protocols), and then for the majority of people, things will get better.
My 2c.