"Hey if you join me in this scheme to make more profit by squeezing other people out of what they have today, I'll give you a cut of that profit. What do you say? I promise you'll keep getting a cut until it makes sense to squeeze you out as well."

Less obvious, and more eloquent, of course.

Better choices, better opportunities, and real innovative solutions to solve real problems. Those are the rising tides that will raise our boats instead of sinking them.

I concede though that it's easier when we're talking about 10 people and a startup, rather than 330 million human beings across 3.8 million square miles.

I want to see more leaders focus on the real crux of the problem, taking into account human nature while we're at it. I'm not holding my breath.