paying people to promote your message is normal if they disclose that they're being paid (even if the disclosure is implicit)
paying people to tweet nice things about you as if it's just because they like you is dishonest.
paying people to tweet nice things about you as if it's just because they like you is dishonest.
The entire message is often ironic, so other nonsponsored people are also using (yes this was really sponsored by @mikebloomberg) in their posts to make fun of Bloomberg, so although everyone is disclosing they're being paid, you don't actually know if someone is being paid or not.
so it's pretty easy to distinguish who's using that disclosure honestly.
https://www.buzzfeednews.com/article/juliareinstein/instagra...
https://www.buzzfeednews.com/article/ryanhatesthis/mike-bloo...