I don't understand who you are saying thinks that people doing what they want to do if they can do it when they remember/are prompted isn't common sense. I have only read the page that is posted here about Fogg's behavioral model, but I don't see how it is useful. Obviously you need ability and motivation and a prompt to do something. Do you also need a bunch of Foggy jargon to do what you _really_ want to do?
Can you explain what you mean or maybe specific examples where you "noticed its absence"? Maybe then I'd get it.