My problem with all those pro-privacy apps is that privacy has a price[0], and a price most consumers (me included) are not willing to pay.

There are, essentially, two business models on the web. One is to provide the services for free and sell ads, the other is to charge for the services directly. To earn substantial amounts on ads, you need to track consumers massively.

As a consumer, I definitely prefer being tracked than paying for all the services I use. That's the stance of most consumers. If there's a free alternative with a lot of tracking and a paid alternative with good privacy, the free alternative will win. That's how the free market works. Privacy has a price, and a price most consumers are not willing to pay. Forcing them to pay it for some antiquated notion of privacy is just... wrong.