I really believe these shady operations are ripe for satire and jabs in advertising. Much in the spirit of this one, just with teeth: https://m.youtube.com/watch?v=5c_Br-mO7Po
So if I were the big retailers and cosmetic manufacturers (etc.). I'd be banding together to help fund more docos like that on netflix and elsewhere.
That'll scare people over to physical retail without mucking the image of any specific brands.
Another advantage of physical is the great advice you get and being able to act straight away (tale the thing home.). For example for a DIY project you often realise you don't have something mid job, just go and get it, get some advice on how to install it, and finish the job off on the same day.