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> the visit to download ratio is low compared to my other 2 commercial products. Not sure why. I'm pretty sure the traffic is targeted, I am solving a real problem and the website explains what it does. Any feedback would be welcome!

Who is your target audience (programmers, analysts, accountants)? What industries can benefit most from it? Your homepage is all about features and not about users or their problems.

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>Who is your target audience (programmers, analysts, accountants)? What industries can benefit most from it?

I'm trying to find that out. ;0)

I think it is probably a non-programmer business analyst, marketer or scientist with lots of Excel or CSV files to munge together. But experience with other products tells me that you often end up selling to different markets than the one you envisage.

>Your homepage is all about features and not about users or their problems.

I would like to have case studies and talk more about types of users. But I am still learning the market.

Also I find those 'sell the sizzle, not the steak' websites quite tedious. Tell me what it does!

>>Who is your target audience (programmers, analysts, accountants)? What industries can benefit most from it?

> I'm trying to find that out.

You can start with why you use it.

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