I share your frustration. I think many of the trendier companies have a tendency for it to end up being networking and also about being seen at so-and-so's hackathon. It's a 'scene' for many ppl who wanna be 'hackers' but really are not.
My biggest pet-peeve at hackathons are those who turn up with full working hacks they did prior. Nothing wrong with that but please have the courtesy to not enter them into the competition against the poor smuck (like me) who only had the last 12 hours to pull their hack together.