What you’re describing is so hard to convey to people. In 1994 the we were building raised-floor data centers with halon for suppressors and marveling at our 2GB behemoth UNIX boxes. And writing our own web application framework using CGI. In ‘99 we were renting a suite at a colo and putting our own hardware there, running ColdFusion web apps. In ‘04 we were renting half a rack at the same colo and trying not to write three tier Java servlet based apps with 1,000 line web.xml files. And then AWS happened.