Well, that's a knee jerk reaction of the kind I was talking about.
For one, the data in the graph is "searches for the word in Google". It's not about occurrences of hiccups (which is what the article is about). Hiccups could be raising or merely searches for hiccups could be (for some other reason).
Second, the author posts a personal observation. 99.9999% of people on earth could have the hiccups all the time, and it wouldn't invalidate his own observation that he personally doesn't seem to get them as often. That still calls for an explanation (could just be luck, but what it is remains to be explained in some way).
Third, even if we assume more searches = more hiccups, the data show something equally surprising (the inverse of what the author says is equally perplexing: why would we have more hiccups than before? And not just because more people are on the internet (and thus ask more questions), but even after internet access sort plateaued in the english speaking world, there's still substantial rise in such searches. Is that true? Would normalised (e.g. to ratio of people with internet access over time) searches data look the same? If so why?