.. I should add: This is a great time to be an engineer. Enjoy it while it lasts. The time to be a founder will be after the next recession.
There are some lucky few that still manage this or some that even manage to get US-level rates doing open source but that's like winning the lottery; outliers.
It’s a gradual process but in my experience it’s very real.
"During a recession, all the big companies will tighten their budgets and not throw money to copy your products"
They then pointed out that all the companies that took off in the 10s started during the 2008 recession.
Look at what happened to Snapchat for an example of what happens when other companies have money to spend to catch up with your product quickly.