I read this as SpaceX and was disappointed.
Web 1.0 (or was that already 2.0-beta-2?) had so many <consonant>r’s, imitating flickr, it became a joke. Wasn’t even Facebook at some point thinking about “Facebookr“?
Don’t really see that level of groupthink anymore.
flickr is one of the things that were used as an example of what "Web 2.0" is supposed to be when the term became popular, so that was well into the "Web 2.0" era.