Assuming you want to skip actually working with the prospect and you want to try to assess via an interview format, you're looking for one thing: Will this person help your company make money? I.E. will they get results.
While you can never answer that question for sure, looking for human beings that are results oriented is a reasonable first step. Machine Learning as an example is typically a project based type of work. Ask about their projects, how it went, and what was the result. If you talk to enough people about the results of their work, someone will stand out (maybe many people)... then you can move along to what normal hiring managers do anyway: hire who they like the most or pick out of a hat.
The other thing you can do is get expertise in the area.