I don't like calling because I'm always put on hold - call me back within 2-3 minutes, when you're actually calling me, vs me interrupting you. confirm the basics of what I texted you, but if you have a special going, or i ordered a 'wrong' size, etc. fix it. confirm price. send back via text.
you can 'own' the relationship then, without a middleman. you can confirm via voice, do your upsells, warn me of any delays, etc.