And they show a $59 price. (*edit: However, the amazon link does show it available at $34)
in the meantime, Adafruit will sell you a $35 Rpi4 1 and 2gb right now:
https://www.adafruit.com/product/4292
https://www.adafruit.com/product/4295
Which I have to suggest almost everyone should do.
https://dlidirect.com/products/atomic-pi?variant=21555036979...
The device by itself is showing $35.88
https://dlidirect.com/products/atomic-pi?variant=21343701794...
I didn't even realize why there were so many unrelated images until I saw your reply here.
EDIT: Having said that, I just went through the other items in the dropdown and discovered you can get one for cheaper than RPi if you don't need the missing bits.
But the form factor is way larger, and requires more amperage from the PSU. The page says it "eats RPi for desert" but it isn't all that much faster - I doubt it is noticeably faster - and only has half the memory of RPi's current max. There are other things than CPU speed to take into account when it comes to eating anything for lunch, so I could be wrong there.
So, pros and cons, it does still look like a good product.