Sure, but in the end a phone by now is not like a console.

A console is a pure luxus good with many alternatives, one which is pretty open (the computer).

A phone is a by now pretty much necessary(1) equipment for the daily live majorly affecting it. With just two "viable" alternatives Android and iOs and a ecosystem+patent mess which make it close to impossible to create a 3 competitor (besides niche markets).

So it's ok if a game console is looked up, it's not if a phone is looked up. (EDIT: REMOVED misleading sentence)

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(1): Yes you can live with old style phones and I know even one person which does so. But it's a major impact onto your live making it hard in many often subtitle ways so not really viable for the general population. E.g. for Banks in the EU to buy anything over Credit Card which is not little risk (mid or higher amount, untrusted shop in Asia, etc.) it will enforce second factor authentication of the transaction. The gotcha is that for some (?many?most?) banks this can only be done through a phone app only available on iOs and _Unrooted_ Android, but not Windows or rooted Android or over a web interface or OS X or Desktop Linux. So basically you can't any longer properly use a credit card without a locked up smartphone with some (?many?most?) European banks...