Masks aren't to protect you from other people.
They're to protect other people from you.
In that sense, yes, even a non-filtering surgical mask is extremely helpful. It helps keep your asymptomatic, virus-laden exhalations, coughs, and sneezes from overly contaminating your local environment.
And that, multiplied by everyone, does make a difference.
The most effective, practical response would seem to be distributing surgical masks, mandating everyone wear them in public, and restricting N95+ for health care professionals working in close proximity to infected persons.