I was honestly amazed to hear that it's still going on. Everybody knows that conferences are giant petri dishes. I know some people who just book time to get sick after a major conference.

I'm sure that a ton of people have bet money on SXSW, of course, so doing the right global thing could be very painful personally. But I think that's exactly the kind of thing government should step in and solve. However bad not doing SXSW would be for the local economy, a pandemic would be way worse.