In 2020, a company that provides a product for free without a standard business model will be met with skepticism: not just from investors, but from users.

How is jit.si able to do this for free where many other companies charge? Are they monetizing user data? Or trying to upsell some parent company services? Is this an honest-for-goodness non-profit because someone was fed up with video conferencing?

None of these are potentially deal-breakers, but they need to be transparent about why they are doing this for free and what they are getting out of it. In 2020, the understanding of "free" is much more sophisticated than it was in say 2010.