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The best advertising I have ever found is in the Overcast podcast app. I’ve found a few interesting podcasts based on the ads. Marco Arment (the developer) created his own ad platform for his app so he would know who is advertising and he wouldn’t have any mystery meet third party binary blob in his code.

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It´s very sad that Google basically has such a monopoly on online ads that people have to resort to creating their own ad platforms.

Maybe that's a space worth disrupting? Google is getting fat and lazy (but still has a scary warchest and resources).

I disagree. Marco didn’t want to use any third party network because he didn’t want any content embedded into his app that he didn’t control.

All of the advertising on the internet that I don’t find abhorrent is controlled by the content creator.

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