This is a very crowded and somewhat mature space, which makes for an interesting marketing problem. I'd love to hear about how you guys approach it in some future blog posts!
- not requiring a 37 step signup process
- not requiring a user to choose between a dozen different monthly plans before being able to sign-up
- not requiring a monthly subscription just to test and send the odd fax
It's been a while since I looked at the available options, but the few I previously evaluated required far too much overhead to make them effective.