It is the two-thousand-year old word for “road”, and an English preposition.
Anyone who picked it as a trademark for anything knew what they were getting themselves into.
Anyone who picked it as a trademark for anything knew what they were getting themselves into.
They choose a brand name bordering on descriptive. If it's descriptive, ie "Great Computer Co.", it's pretty weak. It'll be tough to own "Via" for anything in transportation.
General Electric
General Motors
Advanced Micro Devices
To be fair, all were among the first companies to make the thing they are named for.
https://en.wikipedia.org/wiki/List_of_United_States_Supreme_...
Apple got sued for basically exactly that because another company already had that trademark!