I’m paying Comcast ~$50 a month for a decently fast connection, and 1TB monthly data transfer, it’s actually cheaper, faster, and a higher limit than it was for the equivalent plan 10 years ago.
Now it is nation-wide.
I get slightly more speed than I did back then, but I'd trade that extra speed for no bandwidth cap in a heartbeat. Obviously usage depends on person and plenty of people won't notice cap but I can easily drop 1/10th of my monthly bandwidth budget on a single game on steam these days.