I definitely understand that. :)

The focus of my project is "laser-sharp" and streamlining things like faxes are just background processes that don't get in the way of the actual user functionality at all. Users take less than 30 seconds to set that part up and never have to think about it again. So if anything, in my particular case, it actually only makes me stand out more in the competitive environment as you say.

There is of course no way you would have known that, so excellent post otherwise. Everyone here should know that too many features can definitely break an application (coders' brains too lol)... the only time tons of features are beneficial is when they don't get in the way.

That store example is flawed. They stand out because of a well-executed marketing strategy built around being a single-product shop, but in the end it is a matter of execution rather than of just not selling more products. In other words if they were selling three products, and if they were well-known, they would've still gotten most business.