And I would love a shop that always gave low prices instead of temporary discounts. At least, that's what I keep telling myself; I don't actually mind paying more for quality products. There are a couple of very successful Dutch chains specialising in low prices (Action, Lidl), and I never actually go there. Instead, I go to more expensive shops that have exactly what I want but require a bonus card to claim the discount, which I do while hating it.
We're utterly irrational creatures, and I'm no different, apparently.
On the other hand, when I bought my first dishwasher, I found a model that was discounted from €300 to €200. I shopped around a bit more and found the exact same model at another shop for €200 and no discount. I bought it at the second shop. So there I clearly did prefer cheap over discounted.