Hacker News Reader

Comment by mark-r | Hacker News Reader

Related to Pepsi, have you seen their 2008 rebranding document?

I'm still not convinced it isn't satire as it has some truly breathtaking BS. Some quick highlights:

The new logo incorporates 5000 years of design (including Vastu Sastra, Golden Ratio, Feng Shui, Vitruvian Principle, and the Mobius Strip)

The Pepsi Ratio is created by two simple circles, that are in a set ratio to each other: The Golden Ratio. The Pepsi Ratio is aesthetic geometry.

Incorporates "The Earth’s Geodynamo" and "Magnetic Dynamics" to create the "The Pepsi Globe Dynamics"

Glad it hasn't completely disappeared yet.

Pepsi is such an archetype of the eternal identity crisis it's almost a classic identity in itself. On a shitty day, I buy Pepsi.

They should just make "Is Pepsi OK?" their new slogan and be done with it.

The 1973 Pepsi colors are really similar to the BMW Motorsport ("M") color scheme, with a light blue, dark blue/purple, and red.