Maybe they should have gone with a slight tweak of the 1963 version https://cdn.bmwblog.com/wp-content/uploads/2020/03/BMW_logo_... and scored retro-nostalgia points with the older crowd, too.

I wonder why they didn't just revert to the 1963 logo. A lot of mid-century logo designs seem to actually express the flat minimalism that is currently fashionable.