There's evidence based works out there, but it's crazy hard to find them. Too much bloviation. As a resource bundle for members, you could offer book packages of known good texts. Possibly also a blacklist of "ideas/works demonstrated to generally be harmful".

I dig the elephant motif, I just like elephants, and it's cute.

Let's see. Working through signup flow.

Picking the Coach - I don't know these people. I'd suggest that the initial assignment be done on Trustle-side. It seems that the essential differentiator of the three options I am initially presented with are the times they are available. Which is _unfair_ to these highly educated professionals IMO. I would like to understand the key differences between one coach and another beyond the statements - despite reading a certain amount of child development works, I don't per se understand clearly the specialist jargon.

The other thing that gives me pause is the cost - I don't have a way to do an evaluation besides dropping $70. Which isn't that much in the grand scheme of things, but it's more than, e.g., a typical dinner for two. I can imagine that there are a wide variety of effective general philosophies and, like talk therapists, some therapists are more effective for some people than others. This feeds back to the prior paragraph - it's easier to be confident in payment if you understand the approach of the coach, that it will work for your family.