Amazon takes on Netflix with movie streaming service for Prime

This is an anticipated -- but still interesting -- move from Amazon, especially given RedBox's anticipated challenge to Netflix as well.

Obviously, Amazon has the resources and connections to push out to a larger audience immediately and I'd be surprised to see them "lose" given the leverage of the deal -- Amazon is offering this VOD-service on top of Amazon Prime, so customers are getting more value.

The coming months will tell if the cost will eventually be passed on to the consumer in the form of higher Amazon Prime fees or by branching the VOD service into something new and independent.