My question is where's the cooling? You can put more magnetic field and torque into an ever smaller area, always true, but still going to have to dump heat out via some path. And the bigger the path for whatever is cooling, the lower the magnetic flux density and torque. So I'd be interested in hearing how the cooling system works. Its not like their copper is more conductive than everyone elses copper, LOL.
yetihehe suggests drone use, plenty of air movement there.
Some of the quotes in the article sound very aerospace. Everyone is dancing around the concept without saying it, that the main advantage of removing or downsizing the gear train is along the lines of aerospace style "simplicate and add lightness" which is often much more expensive than it sounds. For example, imagine an electric general aviation airplane, you can't have problems man-rating the electric gearbox if your electric Cessna-172 doesn't even HAVE a gearbox between the electric motor and prop. Likewise for EVs, complete elimination of the gearbox would seem to eliminate all gearbox related maintenance and repairs. Honestly, the car manufacturers might not be amused at the concept of selling fewer more reliable cars. (Edited to add, also see car racing entertainment, if you enter an EV in a popular automobile race, you can't drop out of the race due to gearbox failure if you have no gearbox to fail... is that good or bad for ratings?)