Content and product marketing in the early stage of SendBird (YC W16)

Really appreciate Mark sharing his insights on getting going and growing marketing / customer acquisition in the early days. It's hard to rewind the clock on successful startups and see what they did (and focused on) to get where they are today.

It's worth noting that content marketing takes time and is only one piece of the acquisition strategy. It would have been helpful to see a timeline and if/how they allocated budget and time to other tactics near-term. Your content engine really doesn't tend to kick in until 6-12 months after you've developed some sort of an audience.

So, as you plan to go to market, what else are you doing to pair this good advice on building content with other tactics?