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I have this experience every time I buy something. Monitor? Needs more monitors. Yoga mats? Clearly opening a studio. Trash bags? This man hasn't learned about dumpsters. Of course this pays off eventually, but it seems like they could come up with a better strategy when they have a bunch of purchase history.

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Nope. The fact is after you purchase something you are still in market for that product. So keeping you in a marketing segment will always be more profitable to the advertising team. Yes, you might be finished shopping now that you have finally decided on the best toilet seat, but the marketing segment that you fall into will always convert higher than a control group. There is just way too much data to confirm this.

It may make sense statistically, but for an individual customer it's just a strange experience. Look around this thread for all the comments pointing out the same thing, and wonder if a shopping app that was truly good would have all that people pointing out such strange behavior

And this is one of the hundreds of things that are very, very wrong with marketing these days.

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