I became familiar with the term "quality time" as a contrast to "quantity time," regarding child rearing. As both parents began working outside of the home, and less time was spent with the kids, parents tried to ease their guilt by ramping up the quality time. This really doesn't work, and I agree with Al Franken: "“Parenting is the hardest job you’ll ever love. First and foremost, being a good parent means spending lots of time with your children. I personally hate the phrase ‘quality time.’ Kids don’t want quality time. They want quantity time, big, stinking, lazy, nonproductive quantity time.”

https://www.nytimes.com/2015/04/04/upshot/upshot-letter-our-...