Keep the hacking ability. Your large target demographic may not use or need it, but tinkerers will hype your product for free, at least in theory. See the RTL_SDR as an example, although it is a low cost DVB tuner.
Unofficially, CEO of one of the biggest vendors of dvb-t receivers in my country said that he isn't that technical, but he knows very well that he is still biggest vendor because his devices can be hacked.