I'll also mention a personal observation of the federal regulations of hours. It caused me more grief than any other aspect of driving. I know when I can drive safely or not, and can contend with a single nag. Having two, eg my company <i>and</i> the regulations, forced me to drive in some pretty difficult circumstances. The hours of service issue is a powerful potential marketing point for your endeavor - one seriously neglected by shippers and receivers, and carriers. Regulations are necessary, but they do introduce complexities that are not insignificant.
I hope your efforts succeed in improving an industry that begs it. Unfortunately my coding is shit and I can be of no service there, hence me going OTR in the first place.
And if you do succeed, you'll be doing good not only for drivers, but the industry and public safety too.