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What a great marketing strategy - publishing interesting, valuable research in an adjacent area - thereby gaining genuine, valuable attention from exactly the type of person who'd also be interested in their product, whilst also establishing a kind of thought leadership in the "cloud performance" category. I'm not even being cynical - great work.

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I actually really appreciate companies that produce research and write articles on technologies adjacent to their business. It's a great way of building trust and a community around the business' core product. Digital Ocean are a good example. Reminds me of Patrick Collison mentioning on a podcast [0] that one of the biggest drivers of new customers to Stripe in their early days was a blog they wrote on using the Python debugger.

[0] https://tim.blog/2018/12/20/patrick-collison/

It saddens me moderately that cynicism is often the default; people sometimes think I'm being (rudely) sarcastic when I'm just being straightforwardly nice.

I feel like cynicism/pessimism gets weird praise, too. The anthropologist Wade Davis considers it an indulgence and I wholeheartedly agree.

/tangent

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