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Because that would shine a light on just how creepy this all is. We know they do it but the normal person might be a bit concerned if Google and Apple just announced "We track you everywhere and who you interact with."

My sister finally came around to thinking Facebook was going to far so she switched to Instagram. We had a uncomfortable conversation last month when I broke the news to her.

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It's not creepy as long as it's opt in.

South Korea has an app, it could be done by anybody actually, but a known company would have more resources and branding power.

The reality is that after Eric Schmidt went away, Google changed: it's trying to make money by focusing only on its products instead of focusing on its image by doing good to people (while building its products).

Also Trump doesn't have the same relation with these companies as Obama had.

> We had a uncomfortable conversation last month when I broke the news to her.

That both are owned by the same company?

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