Thee cool friends are thee ones that would stick around, browse your occult book collection, and talk about works ov ToPY members
Some of it's definitely actually good. "Discipline" is good for example. Some of it is important ("All largely propaganda" makes a good point) and lots of it is just annoying and will make people leave. Some of the same friends actually hosted a few live music events at the turn of the century and "Did people leave in disgust?" was a measured criterion of success.