The UK is taking measures. The public has been educated and told to stay at home if they show symptoms. If people were uneducated they'd be at work with a slight cough spreading it around. There's a strong social stigma in the UK to not take absence due to a cold. So this is a big deal.
At the end of the day, there's no evidence that the measures other countries are taking will work either. There is a strong argument that closing schools will impact the NHS, even though children aren't very at risk. Other countries are essentially on lockdown indefinitely right now because none of the isolated people have been exposed.