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I only see the ‘Buy’ option. How do you get the free access?

You have to click on 'free', go to https://www.culturall.com/ticket/ists/login.mc , register an account (email/password), and then it plays in-browser. https://www.culturall.com/ticket/ists/performance_schedule.m... lists at least 11 things to stream with '0,00 €', which I assume is how they're doing 'free'.

Hm, they should have made it without registration.

Yeah, and they should wash my dishes as well. I mean is it really free if I still have to do domestic chores afterwards?

If it's free art, why the registration? I see no point. I didn't bother making an account.

I nominate you to /r/ChoosingBeggars

Might be region locked? I get a free option in the US (NY-State)

Interestingly, the button changed from “Start trial” to “Free” after a couple of seconds for me.

I think it's an A/B test of trial vs free.

Try clearing cookies and giving it another go...