Designer of Google Images Launches Search Engine for Hotel Rooms

This should be pretty successful in the right markets. We started doing a somewhat similar idea at a hotel a year or two ago (though not slick): http://wellsbeachmaine.com/roomphotos.html

We've found it's absolutely great, and both reduced complaints and helped sales. (How do you describe a view over the phone? There have been times when a person thinks you described it wrong over the phone and is upset) People enjoy knowing exactly what to expect, and not having to worry about surprises.