Do you mean the start menu? I never open it, just use Win + number for pinned apps.

Windows is not perfect but it excels in many regards nowadays and the last years, Macs were really expensive and risky. They were too expensive to just have a fall-back machine lying around (if you make serious money with you gear, every hour counts). I have 3x 2.5lb notebooks here, if one needs to be sent in, so what.

Edit: just opened it but there are no ads... what do you mean?