H1N1 ended up not being as fatal as SARSCoV2, but we didn't know that at the time. People were saying it had a CFR of >1% in Mexico (where the original outbreak was). That number dropped way down as better data came in after the outbreak.
But still, up to 575,000 people may have died from it. That's not nothing.
And... nobody cared? People were calm. It was on the news, but there was no panic.
I think part of it was how social media has changed the way we consume and respond to information. I've seen extreme panic on FB, Reddit, HN, Twitter -- which seems to cause more panic. Everything in the media is turned up to 11 now.
https://en.wikipedia.org/wiki/2009_flu_pandemic
It's interesting to go back further and read this Bird Flu article from 2005, where a UN Health Official warned of 150 million possible deaths, and said things like, "It's like a combination of global warming and HIV/Aids 10 times faster than it's running at the moment." So, the media has always turned things up to 11, but something about the current era has exacerbated the issue.