I lived in East Asia for many years, and never understand why people here in Europe don't wear masks. Not even now. Really weird.
Simple: there isn't enough of them around for everyone to wear. There never was.
Simple cloth masks Asians wear all the time don't do such thing. Pollutants go straight through these masks.
It wasn't replenished after H1N1. Hard to convince politicians to buy things we may or may not use.