I learned about this phenomenon (looking down I mean) from the forums of Home of the Underdogs, which gathered people from all over the world. This was 2004 I believe. But also from magazines we got from Spain. For some reason adventure and text adventures were really big in Spain, and along with it the notion (in their subcommunities) that action games were for the "dumber" crowd.
It wasn't a vicious sentiment, like you would have nowadays, just a feeling of superiority from adventure gamers. They also reacted fiercely when game designers started introducing action gameplay in adventure games, creating action/adventure hybrids. The feeling was that they were "dumbing down" adventure games. Which, if you read the Old Man Murray article, is of course a hilarious notion.
I loved adventure games too! As I said, I cut my teeth with the original (and punishing) Space Quest series, and to this day I have fond memories of it. I also learned quite a bit of English from the series :)